An Interview With Jack Nourafshan

Question: What’s the most important thing we should know about you?
Jack Nourafshan: Most important thing: very focused, High integrity to Successfully accomplish objectives set. Very efficient, very organized. Does research well and works well with teamwork and can properly work with different complex other people’s personalities.

Question: Name the most impactful lesson you learned from failure.
Jack Nourafshan: There have not been many failures. However, when decisions were made with emotions above logic and sound due diligence, it is bound to result in questionable conclusions. 

Question: What accomplishment are you most proud of?
Jack Nourafshan: Balancing life between successful work objectives, accomplished children, and happy family relationships. Taking good care of the health of myself, my family, and my employees. Including exercises and satisfactory, warm relationship with friends and persons who I work and relate with. Prayers and thankfulness for what I have so far and achieved so far are of immense value to me.

Question: What did you waste the most time on when you were first starting your career?
Jack Nourafshan: The wasted time when started my career was to go in many directions and wanting to do more than I could successfully handle. Therefore I decided to focus on a few things that I am good at.

Question: Name a tool you use for work that you can’t live without.
Jack Nourafshan: Softwares that are focused and targeted to the industry. But not be so dependent on it that without it, can still progress forward, even at a slower speed.

Question: What is your favorite hobby and why?
Jack Nourafshan: My favorite hobby is reading on many subjects to learn, do sports and spend time with my family and friends.

Question: What excites you the most about your industry right now?
Jack Nourafshan: The most exciting thing about our industry is to make sure changes taking place are properly handled so the risk will be minimized and under control.

Question: What concerns you most about your industry right now?
Jack Nourafshan: My greatest concern about the industry is how much amazon and other online platforms will impact any further retail sales. We have been aware of it for over a decade and have strategized to have minimal impact.

Question: What’s the greatest risk you’ve ever taken?
Jack Nourafshan: The greatest risk taken was to purchase a large fully vacant property. However, we turned it successfully to fully occupied.

Question: Name one small habit that positively impacts your productivity.
Jack Nourafshan: When I have many items come to me at the same time and it feels overwhelming, I take a short walk, breath deep several times, eat a healthy snack, thank God for what I have accomplished so far. Then I take one issue, in order of importance, at a time and one by one resolve each thing until I’ve accomplished everything that needed to be done.

Question: What tips do you have for getting a seat at the table?
Jack Nourafshan: Depends on how important it is. Usually, I talk to people who are already in and see if their objectives are worth my efforts and my skills desired by the group. If yes to both, I will press forward strongly. If not will, I do not waste any time on it.

Question: What book has made the biggest impact on your life?
Jack Nourafshan: Bible

Question: Do you value intelligence or common sense more? Why?
Jack Nourafshan: I value intelligence more since it incorporates research and analysis. Common sense can be a moving target.

Question: What would you consider to be the perfect day?
Jack Nourafshan: A perfect day is when all objectives set for the day are accomplished and I go home with a smile, to be greeted with a hug and smile by my wife and children.

This interview was originally published on


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