For an organization to retain donors who donate their funds, a certain level of trust should be created. Most donors would not donate to an organization that misuses their funds, underwhelming their course. Here are some reasons why transparency is essential to donors.
Donors look forward to donating and getting involved with organizations with good rapport. However, trust should be fostered between the donor and organization; otherwise, they may not donate a second time. They need to confirm that the non-profit is authentic and forthcoming. For an organization to establish this trust, they must make sure they give them the correct information while also being transparent with their use of donations.
Most donors prefer causes they can connect to and relate to on a deeper level. They like when a cause can relate to their values. For example, most donors value strong ethics, honesty and financial responsibility. The organization should make sure it is built on these values to attract and keep its donors.
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