Insights from Jack Nourafshan, President of Reliable Properties

Based in Los Angeles, California, Jack Nourafhshan is a seasoned commercial real estate professional. As president of Reliable Properties, a real estate acquisition, development, and management company, Jack brings over 40 years of experience to his organization.

Jack Nourafshan completed his engineering degree from the University of Minnesota before earning an undergraduate degree in mechanical engineering at California Polytechnic State University. After graduating from Cal Poly San Luis Obispo, Jack continued his education, going on to earn his Masters of Business Administration from the University of Southern California. It was there that Jack found his love for real estate. He began taking real estate courses and devoured all that he could about the real estate industry in Los Angeles. The knowledge he gained and the passion that he found while studying propelled him to create Reliable Properties, where he serves as President today.

Jack Nourafshan’s formal education helped shape his passion for entrepreneurship. There is nothing Jack enjoys more than sharing his expertise and experience with young, up-and-coming entrepreneurs. He understands the importance of building and maintaining strong relationships as well as an honorable reputation. Above all else, Jack places value on patience and helps those around him in any way that he can. 

At Reliable Properties, aside from specializing in new construction, Jack helps his team with the repositioning and renovating of old or damaged properties such as shopping centers, office buildings, retail stores, office buildings, and residential properties. Jack and his peers set themselves apart from their competitors by having a hands-on approach. Indeed, the company is highly involved with every aspect of the development process- from project inception and acquisition to administration, construction, marketing, and management of every project.

Since founding the company in 1975, Jack Nourafshan’s real estate firm has long been considered one of the most dedicated organizations in Los Angeles to revitalizing urban communities.

Outside of real estate, Jack Nourafshan supports a number of businesses and nonprofits throughout Los Angeles. These organizations include Cedar Sinai Hospital as well as the Mayo Clinic, which performs groundbreaking cancer research.

In 2019 Jack was asked to travel to Egypt, where he had the opportunity to meet their President while honoring the Israel and Egypt Peace Treaty. Jack attended as an American delegate and presented the golf metal to the country of Egypt. In his spare time, Jack loves to stay active and spend as much time as he can with his family, explore California, and travel. 

To see more from Jack Nourafshan, visit his LinkedIn and Twitter.

Our Interview With Jack Nourafshan

Question: What’s the most important thing we should know about you?
Jack Nourafshan: Most important thing: very focused, High integrity to Successfully accomplish objectives set. Very efficient, very organized. Does research well and works well with teamwork and can properly work with different complex other people’s personalities.

Question: Name the most impactful lesson you learned from failure.
Jack Nourafshan: There have not been many failures. However, when decisions were made with emotions above logic and sound due diligence, it is bound to result in questionable conclusions. 

Question: What accomplishment are you most proud of?
Jack Nourafshan: Balancing life between successful work objectives, accomplished children, and happy family relationships. Taking good care of the health of myself, my family, and my employees. Including exercises and satisfactory, warm relationship with friends and persons who I work and relate with. Prayers and thankfulness for what I have so far and achieved so far are of immense value to me.

Question: What did you waste the most time on when you were first starting your career?
Jack Nourafshan: The wasted time when started my career was to go in many directions and wanting to do more than I could successfully handle. Therefore I decided to focus on a few things that I am good at.

Question: Name a tool you use for work that you can’t live without.
Jack Nourafshan: Softwares that are focused and targeted to the industry. But not be so dependent on it that without it, can still progress forward, even at a slower speed.

Question: What is your favorite hobby and why?
Jack Nourafshan: My favorite hobby is reading on many subjects to learn, do sports and spend time with my family and friends.

Question: What excites you the most about your industry right now?
Jack Nourafshan: The most exciting thing about our industry is to make sure changes taking place are properly handled so the risk will be minimized and under control.

Question: What concerns you most about your industry right now?
Jack Nourafshan: My greatest concern about the industry is how much amazon and other online platforms will impact any further retail sales. We have been aware of it for over a decade and have strategized to have minimal impact.

Question: What’s the greatest risk you’ve ever taken?
Jack Nourafshan: The greatest risk taken was to purchase a large fully vacant property. However, we turned it successfully to fully occupied.

Question: Name one small habit that positively impacts your productivity.
Jack Nourafshan: When I have many items come to me at the same time and it feels overwhelming, I take a short walk, breath deep several times, eat a healthy snack, thank God for what I have accomplished so far. Then I take one issue, in order of importance, at a time and one by one resolve each thing until I’ve accomplished everything that needed to be done.

Question: What tips do you have for getting a seat at the table?
Jack Nourafshan: Depends on how important it is. Usually, I talk to people who are already in and see if their objectives are worth my efforts and my skills desired by the group. If yes to both, I will press forward strongly. If not will, I do not waste any time on it.

Question: What book has made the biggest impact on your life?
Jack Nourafshan: Bible

Question: Do you value intelligence or common sense more? Why?
Jack Nourafshan: I value intelligence more since it incorporates research and analysis. Common sense can be a moving target.

Question: What would you consider to be the perfect day?
Jack Nourafshan: A perfect day is when all objectives set for the day are accomplished and I go home with a smile, to be greeted with a hug and smile by my wife and children.

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